Your foods needs care; you put perishables in the fridge, keep foodstuffs away from direct heat and light. If you don’t, you know it will go rancid, rotten, sour…Bad and you don’t want that because you know it will affect your health. If you find that something just doesn’t go bad, you know it is full of chemicals and should probably not be eaten at all. Think about the milk that will last for 6 months in room temperature, or the baked goods you forgot in the cupboard and on finding it 1 year later it looked exactly the same?
Jump to skin-care: We feed our skin exactly as we feed our bodies; with nutrients that will sustain the cells and keep them healthy. What kind of care do we take of our skin care products? Truth is, none at all. They are carried in bags during long hot sunny days, left with the lid off, are exposed to direct light and heat. They are expected to be inert, have no reaction at all and constantly stay exactly the same – sometimes for years. Look, texture, scent…It never changes. FAIL! Something that never changes no matter what you expose it to is DEAD or filled with such an amount of chemicals that it will probably do you harm. At best, it will do nothing at all.
There is a rave for natural skin care products; real fats and herbal extracts, preferably organic and sustainable. We want the REAL THING and lobby against chemicals. “Parabens will give you cancer, petroleum chemicals are dangerous and non-sustainable, animal fat is disgusting…” Different bodies are creating lists upon lists on what is not allowed in skin care, which is as it should be.
BUT, if you want all that yummy, natural, nutritious stuff, you need to care for it: Fats melt and go rancid in heat and light, herbal extracts deteriorate. If it is alive and vibrant, it is susceptible to deterioration. Take care of your products; put the cap on, keep it away from heat and light, store it cool and dark. A natural product has about 6 months lifespan in your bathroom cupboard, 12 months if stored cool and dark.
And trust me; if it doesn’t go bad when kept in bad conditions, it is not natural. Think of milk, butter and fruit…