Though the skin acts as a barrier to the “outside world”, a lot of the stuff we put on it will pass through and enter the bloodstream, influencing every cell of your body. In this day of enlightenment with information and knowledge, literally at your fingertips, more and more people are growing aware of the importance of what you put on, and in, your body. Later years there has been a great wave of new awareness of “the bad stuff”; chemicals, artificial flavorings, synthetic perfumes and manipulated foods. People stay clear of that which they know to be bad and try to make informed choices, especially when it comes to food. BUT when it comes to skin care, only the tip of the ice-berg has been scraped.
The cosmetic market is one of the largest in the world, turning over more money than we can even imagine and there have been almost no regulations whatsoever. Over the past few years new bodies of regulation have been formed and guide-lines are being set up. This is all good and well, but in reality it means nothing because the only regulations we are seeing are about certain (a very small percent) ingredients which have shown to be harmful to human health. There are still no guidelines in place about what you are allowed to say in terms of publicity. A producer can say anything he likes, even if it is a blatant lie. (see earlier post)
As a producer and manufacturer of botanical organic products, I have spent much time doing research among people and shops; How informed are people and what do they ask for? How informed are the staff in cosmetic sections? I have spent hours browsing cosmetic departments in many different countries and the picture is the same everywhere…The answer is; NOTHING! More people than ever are asking for “clean” cosmetics; no chemicals, no animal-testing, organic and natural. They trust the staff in the shop to know these things and help them, but the staff only knows that which they have been told when trained to sell specific brands. This is no knowledge at all, it is publicity. Staff as well as the common person don’t know how to read inci-list (ingredients) nor do they know what the words mean. On top of that the inci-list is printed on some obscure part of the packaging that you have to search for and in such tiny letters that I need both my glasses and a magnifying glass to read it. (see this post on inci) If you buy cosmetics over the internet, the inci is not always listed on the site, only on the physical product.
Animal testing is a huge arena and the world is beginning to understand the impact such testing has on millions, billions of animals. Most people are horrified and would never want to use any product that has been tested on animals. The majority of products on the market today claim that they have not been tested on animals which is probably true. BUT many of the different ingredients have been tested on animals, even though the finished product hasn’t been tested. Claims on skin care are seldom true, they are publicity.
With this I will leave you to inform yourself; what do you actually need for your personal hygiene and cosmetics? What is acceptable to you? If you want to know more and inform yourself so that you can make better choices, there are loads of sites on the internet where you can find this information very easily, I have put a few links on the right under “information & resources”. When you go shopping, ask questions and demand informed answers.