Tag Archives: awareness

Cosmetics; true claims or publicity?

Though the skin acts as a barrier to the “outside world”, a lot of the stuff we put on it will pass through and enter the bloodstream, influencing every cell of your body. In this day of enlightenment with information and knowledge, literally at your fingertips, more and more people are growing aware of the importance of what you put on, and in, your body. Later years there has been a great wave of new awareness of “the bad stuff”; chemicals, artificial flavorings, synthetic perfumes and manipulated foods. People stay clear of that which they know to be bad and try to make informed choices, especially when it comes to food. BUT when it comes to skin care, only the tip of the ice-berg has been scraped.

Catchy, but is it true?

Catchy, but is it true?

The cosmetic market is one of the largest in the world, turning over more money than we can even imagine and there have been almost no regulations whatsoever. Over the past few years new bodies of regulation have been formed and guide-lines are being set up. This is all good and well, but in reality it means nothing because the only regulations we are seeing are about certain (a very small percent) ingredients which have shown to be harmful to human health. There are still no guidelines in place about what you are allowed to say in terms of publicity. A producer can say anything he likes, even if it is a blatant lie. (see earlier post)

As a producer and manufacturer of botanical organic products, I have spent much time doing research among people and shops; How informed are people and what do they ask for? How informed are the staff in cosmetic sections? I have spent hours browsing cosmetic departments in many different countries and the picture is the same everywhere…The answer is; NOTHING! More people than ever are asking for “clean” cosmetics; no chemicals, no animal-testing, organic and natural. They trust the staff in the shop to know these things and help them, but the staff only knows that which they have been told when trained to sell specific brands. This is no knowledge at all, it is publicity. Staff as well as the common person don’t know how to read inci-list (ingredients) nor do they know what the words mean. On top of that the inci-list is printed on some obscure part of the packaging that you have to search for and in such tiny letters that I need both my glasses and a magnifying glass to read it. (see this post on inci) If you buy cosmetics over the internet, the inci is not always listed on the site, only on the physical product.

Clinically? I doubt it. Spread on that botox, no more shots...Seriously?

Clinically? I doubt it. Spread on that botox, no more shots…Seriously?

Animal testing is a huge arena and the world is beginning to understand the impact such testing has on millions, billions of animals. Most people are horrified and would never want to use any product that has been tested on animals. The majority of products on the market today claim that they have not been tested on animals which is probably true. BUT many of the different ingredients have been tested on animals, even though the¬†finished product hasn’t been tested. Claims on skin care are seldom true, they are publicity.

With this I will leave you to inform yourself; what do you actually need for your personal hygiene and cosmetics? What is acceptable to you? If you want to know more and inform yourself so that you can make better choices, there are loads of sites on the internet where you can find this information very easily, I have put a few links on the right under “information & resources”. When you go shopping, ask questions and demand informed answers.


ETHICAL essential oils

When I first started with aromatherapy and essential oils in the late 80’s, the largest obstacle in reaching people was the complete lack of awareness. “Aromatherapy, what’s that? Some kind of mumbo-jumbo?” Another obstacle was finding good quality essential oils since most oils went to the large market-place; perfumery, food-stuffs etc. Finding pure, unadulterated, organic or wild essential oils was not easy…Especially in Sweden which was nowhere-land when it came to aromatherapy. We were a small group of 4 or 5 people working with essential oils in Sweden at the time and we worked very hard on the quality issue. UK was way ahead at the time and that’s where we would find most of our essential oils; from people such as Robert Tisserand, Shirley Price and Jan Kusmirek, who had worked for years on creating a niche for quality oils and spending time traveling to growers and producers all over the world to make it happen.

At the time we talked about ethics; the ethics of aromatherapy, essential oils and vegetable oils. Ethics is also about sustainability; when you cut a tree you plant another one…Or two. Organic was not really on the agenda at the time, public knowledge about essential oils and aromatherapy was more or less non-extinct, and hard work was put in to create an awareness about ethical essential oils.

Fast-forward till today: Aromatherapy is a house-hold word, everybody knows about essential oils. By putting the word “aromatherapy” on a product, a promise is somehow made; this will do more for you, no matter if it is a washing-powder or a spa. It has become the great magic word; everybody wants aromatherapy. (And it’s always written, for some obscure reason, in italics ūüôā ) Aromatherapy has become a marketing word, as far from the real thing as is possible.

Now there are all kinds of statements around the quality of essential oils; organic, bio, natural, certified pure therapeutic grade and so on. Most of this is pure marketing and have no value what-so-ever when it comes to defining the quality of an essential oil, without thorough analysis you can sell most anything under any flag and get away with it, quality is hard to discern without years of experience.

MLM-companies now sell “certified pure therapeutic grade oils“, check this link for the truth, or rather untruth, about that statement. Anybody can say anything about essential oils without any training whatsoever, selling oils under false pretences. Aromatherapy is about therapy and takes training. Essential oils are powerful substances that should be used with care. They are also a gift from nature and should be treated with respect and care. You do not take from nature without giving something back, she is not a money-cow.

The moment therapeutic essential oils became money-makers, ruthlessness entered the field. The magic of these precious substances is reduced to dollars and cents and the respect for nature went out the window. Here is to give you an idea: One year France exported 3 tonnes of lemon-balm (melissa officinalis), a very expensive oil, to Morocco. Morocco in turn exported 9 tonnes of lemon-balm that year. Only problem is; Morocco had, at the time, no production of lemon-balm…Makes you think, doesn’t it, what is really in the little expensive bottles you buy. And don’t be fooled by fancy labeling with certifications on them – often they are just marketing, nothing else. Inform yourself, get some basic knowledge and use your common sense. Demand information, ask questions and make sure that you get what you pay for. If somebody comes to your door to sell you essential oils…beware.

Finally; I would like to exchange all the rubbish certifications with the word ethical. And I would like to see traceability and documentation to this fact.

Check out my earlier posts on aromatherapy and essential oils profiles to get an idea of what true aromatherapy is and how much plant-matter is needed to get even a small amount of essential oils.


pillars of creationHow do we create our lives / world? And with what motive or emotion? Do we create from fear or lust?

There is great talk and worry around the idea of 21 Dec 2012…according to the Mayan calendar. A lot of people believe this to be Armageddon (again) and that Earth will be wiped out, including, of course, humanity. If you take a look at the Mayan calendar system it clearly shows a cyclic belief; when something ends, something else begins. Maybe their belief is that this just starts all over, OR that this is the time for the next calendar revision since a new time is coming?


The Mayans aren’t the only culture speaking of 2012 as a special year, also Nostradamus speculated about this particular year.¬† “The book of revelation” in the Bible is dusted off to present another view of these tidings: All what we know will fall apart, creating turmoil and suffering – only to be followed by a new dawning of consciousness, bringing Love and Truth.

So back to my original question: I believe thoughts are creative, that thoughts are vibrational and attractive in nature. Thoughts are movement and movement is creation. So with what kind of thought-patterns do we create our lives?


Most of us are programmed to fear; poverty, hunger, death, disease, pain, heart-ache, failure…on and on. From this basic programming we create our lives…to survive but nothing else. This is why we as humanity are falling apart, destroying our world and each-other. The biggest and most powerful of all creations from fear is money and the banking system…isn’t it interesting that is seems to be falling apart…¬† The biggest fear to mankind is to not have enough. Well, there is enough, plenty enough for everybody.

I believe this is the time of Creative Change; The beginning of a new belief-system, the heightening of awareness. It is time to create the world from lust instead of fear. Fear is believing the world is going under in 2012, Lust is believing in a world-change in 2012. This said, people might still die, there might be pestilence and raging storms…I don’t know. But if there are, they will be the result of creating from fear. Something always has to go to make place for the new – Death and Birth.

A Constant Cycle of Creation